Hooh.la Studio

I’m Iryna - a Ukrainian artist and designer who has loved needlework for as long as I can remember. Stitching has always been my way of creating beauty, telling stories, and sharing a little light with the world.

Years ago, in Ukraine, my husband Andriy and I built a small embroidery studio called Hoohla. It was more than just a workshop - it was a dream we created together, one stitch at a time. We designed original cross‑stitch, needlepoint, and embroidery patterns, produced kits, and sent them to customers all over the world.